Clik here to view.
Measuring Success – Tips on Social Media Metrics
Getting started in social media can be confusing, but what can be even more confusing is trying to figure out whether or not it’s working. How do you know what to measure and how do you measure it?...
View ArticleClik here to view.
Social Media Growth in Canada
Oh, how I love a good infographic. This one (from the awesome Techvibes) illustrates just how much social media use is growing and changing in Canada. Three things really stand out for me. The first...
View ArticleClik here to view.
The Importance of Having a Mobile Strategy
(Image via Gigaom) According to Mary Meeker, a top analyst at Morgan Stanley, more people will soon be accessing the Internet via mobile devices than from regular computers. If you take a look at the...
View ArticleVital Statistics for B2B Social Media
There’s no doubt about the fact that B2B marketing is changing, especially with the increased use of social media. Would you be surprised to learn that B2B companies are actually leading the charge...
View ArticleHow Revenue Performance Management gets Sales and Marketing on the same page
Getting on the same page will increase revenue According to marketing automation solution providers like Eloqua and Marketo, Revenue Performance Management (RPM) gets everyone on the same page so that...
View ArticleClik here to view.
Understanding Marketing Automation [INFOGRAPHIC]
Last week I shared a great video from Eloqua illustrating how Revenue Performance Management (RPM) can get your sales and marketing teams on the same page and working together to increase revenues. One...
View ArticleClik here to view.
“Real” Expectations! What Do CEO’s Really Mean?
As part of my regular routine, I read articles and blogs to ensure I am on top of the things happening and shaping the business world I operate in. Recently I ran across the findings of a CEO survey...
View ArticleClik here to view.
B2B Catching Up to B2C [Infographic]
According to a recent 2012 State of Digital Marketing report published by WebMarketing 123, B2B Marketers are closing the gap on B2C Marketers when it comes to SEO, PPC and Social Media. The...
View Article
